We carry out extensive keyword research to find out the keywords relevant to your website’s subject and make every attempt to strike a balance between the Keyword Search Volume Factor that determines the total number of searches made for each particular keyword and the Keyword Competition Factor which determines the volume and the strength of the competitor websites listed using each particular keyword, which in turn provides with the final result of KEYWORD RELEVANCE.

Keyword Research Process

Our Keyword Research workflow process can be described as follows:

Step 1 : Identifying Keywords:

This phase comprises of discovering every possible keywords that are related and relevant to your website subject matter as well as your target audience.

While preparing the list of key phrases for your website, we tend to cover each and every aspect of your services or products available on your website. The key phrases are listed separately for each different page of the website based on its relevancy with the content of that particular page.

Step 2 : Analyzing Keywords:

Upon identification and listing of all possible keywords, we now move on to the next phase of analyzing the keywords that are relevant to the pages of the website.

This involves finding and listing the pages indexed by the major search engines like Google, Yahoo, MSN etc and taking into consideration the on page and off page factors which leads to the determination of the appropriate keywords for the respective pages.

Step 3 : Selecting Keywords:

The Keyword Analyzing Phase is followed by the Keyword Selection Phase.

This Phase is entirely based on objective measurement and involves short listing of keywords after taking into clear consideration a firm focus on what your website site is offering within the parameters of ranking possibilities and competitiveness

The Keywords for each page on your website is carefully selected considering the key phrases that best and most accurately describe the subject of the webpage where it is located.

The Final Selection of the most relevant keyword is stringent research and is based on Eliminating those keywords which are intricate to rank with, taking into consideration the Page Rank vs. Competition.

Eliminating extremely less popular Keywords whose search traffic is very low.

Finally perform the balance act to find popular as well as rightly focused keywords that best qualify for ranking along with your website's current Page Rank

Step 4 : Deploying Keywords:

The Final Phase in the Keyword Research Process is the Deployment of the Keywords. This Phase is a very important phase as it involves positioning the final selected keywords at its best possible location.

These locations can be Page Title or Meta Tags or Alt text / Alt Tag or Page URL etc.

Proper arrangement of the Keywords gives your website an added advantage, since search engines attach higher relevance to the location of the phrases within your website.

Being SEO Professionals, we are well acquainted with the fact as how to make optimum use of your selected keywords within your website content, HTML code and tags so that the search engine attach due importance to your website.

The entire concept of Keyword Research service is to provide traffic optimization for your website. A well-done Keyword Research which is focused and targeted on specific search terms helps in fetching quality traffic to your website that in turn leads to higher sales.